Brand Geek's Mission is to cultivate brand protection strategies for other multiple-bottom-line social enterprises (for profit and NGO alike) while inspiring others with our curiosity, passion and creativity.
Why We're Green
As a socialpreneur myself, I am passionate about helping other social enterprises protect their brands, thereby multiplying our positive impact for the greater good.
First, in January 2006, the Law Office of Lara Pearson (LOLP) joined 1% for the Planet and I began donating pro bono legal services to 1%. I joined the Board of Directors of 1% in June 2006, and served as its Secretary through December 2009. Working on 1% (and surfing!) with Yvon forever will remain one of the highlights of my career.
I soon realized that my law firm could operate much more consciously. I researched and emulated some of the operational practices of highly successful companies like Patagonia and Clif Bar, which exist to create positive impact on their stakeholders and communities while minimizing their environmental footprint.